It is commonly known that the different html-tags are given weight by the search engines algorithms. But which one is the most important? In this experiment we intend to find out what are the facts.

In this experiment we have a look at the second onpage-factor; the url - or address of the document. What we want to prove right or wrong is the following: How much weight does the url get in the search results? Does it matter if it contains keywords or not?

Some people claims that Google punishes duplicated content, others claims that Google does not punish it - they only favours the unique content on a website. In this experiment we intend to look for the facts.

We are conducting an experiment to try to figure out what is the ideal persentage when it comes to how many times a keyword should occur in a text to get maximum benefits from the search engines - and espesially Google.